Whitman says Katzenberg told her that, up until launch, Quibi runs on “instinct, judgement, and experience about what we launch, how we launch it, how many shows we launch, [and] the publishing schedule.” Hollywood stuff. But then, Whitman’s world takes the spotlight. “On April 7th, the day after we launch, it’s all about the data.”“We’ve designed the production and creative enterprise to turn on a dime,” says Katzenberg. “Believe me, in 60 days, we will be able to turn our creative enterprise to what’s working.”
If anything, this will make it work.